Illingworth S., Allen G. Effective Science Communication: A practical guide to surviving as a scientist

2nd edition. — Bristol: IOP Publishing, 2020. — 166 p.Being a scientist in the 21st century can be extremely demanding. In addition to conducting exceptional research we are expected to communicate it effectively to a variety of audiences, from scientists and students to policymakers and press officers.
This book provides a roadmap for how to disseminate your research findings in an engaging manner via a range of channels, such as scientific publications, press releases, social media and outreach. Furthermore, by providing advice and worked examples on how to fund and publish your research, develop additional skills and support inclusive practices, this book provides a comprehensive handbook for how to be a successful scientist.
This second edition brings the text up to date and includes additional material, while retaining the combination of clear insight and practical advice that made the first edition essential.Second edition preface
Acknowledgements
Author biographies
Sam Illingworth
Grant AllenHow to use this bookFurther study
Suggested readingPublishing work in academic journalsScoping your deliverables
Choosing a journal
Writing and manuscript preparation
The peer review process
Reviewing papers
Citations and metricsFurther study
Suggested readingApplying for fundingWhat makes a good idea?
Finding funding
Anatomy of a research proposal
Case for support
Pathway to impact
Budgeting
The funding processFurther study
Suggested readingPresentingA three-way approach
Developing your narrative
Understanding your audience
Managing yourself
Dealing with nerves
Rhetoric
PowerPoint
Timings
Answering questions
Poster designFurther study
Suggested readingOutreach and public engagementObjectives, audiences, and formats
Different publics
Working with children
Children in a formal environment
Children in an informal environment
Different formats
Citizen science
Funding
Advertising
Evaluation
Initiative checklist
Examples of science communication initiatives
Science Ceilidh
Cell Block Science
Catan: Global Warming
Rhyme and ReasonFurther study
Suggested readingEngaging with the mass mediaWhy, when, and how to engage with the mass media
Press releases
Constructing a narrative for mass media
Television and radio interviewsFurther study
Suggested readingEstablishing an online presenceBlogs
Podcasts
Social media
Twitter
Facebook
LinkedIn
YouTube
ResearchGate
Others
Digital collaborationsFurther study
Suggested readingScience and policyHow science informs policy
What you can do to inform policy
Impact from researchFurther study
Suggested readingOther essential research skillsTime management
Networking
Teamwork
Objective reflection
Mentoring
Career planning
Open access
Integrity and malpractice
Promoting diversityFurther study
Suggested reading