Kazuhiro Kida. Tableau For Online Marketing Practitioners

Amazon Digital Service, 2016. — 344 p. — ASIN B01D8AJ2FM.In the market, there are some books about Tableau, the rising BI tool.They are very good source of knowledge, especially for beginners, about the software itself. However, I've found that dominating only how to manipulate the software is not enough to make effective visualizations for the job of particular field of industry.That is the reason I wrote this book, "Tableau for Online Marketing Practitioners".The book introduces 22 techniques that are effective for visualizing Online Marketing related data such as;a) Web Analytics data (such as Google Analytics)
b) CPC Ads data (such as AdWords)
c) SEO tool data (such as Google Search Console)The author, who works for one of the 15 Google Analytics Certified Partners in Japan, is seasoned web marketing consultant with 12-year experience in the industry.