Palgrave, 2008. — 312 p. The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
SAGE, 1997. — 297 p. The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social...
Polity, 2007. — 289 p. Written in a clear and accessible style, with lots of examples from Anglo-American media, Gender and the Media offers a critical introduction to the study of gender in the media, and an up-to-date assessment of the key issues and debates.
TJ Press (Padstow), 1992. — 251 p. The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in...
Routledge, 2011. — 226 p.
An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.
Individual chapters...
Edinburgh University Press Ltd, 2009. — 500 p.
The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly...
Palgrave Macmillan, 2005. — 239 p.
This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.
Palgrave Macmillan, 2007. — 282 p. This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse. To applied linguists new to business communication, and to researchers with a business background and with an...
Routledge; Taylor & Francis e-Library, 2001. — 121 p.
The Language of Politics:
examines how both politicians and commentators describe political stances
explores some of the most common linguistic features to be found in political speeches
analyses electioneering through various written texts including manifestos, posters and pamphlets
looks at how politicians answer...
Routledge; Taylor & Francis e-Library, 2004. — 214 p.
This is an essential read for anyone interested in the way language is used in the world of politics. Based on Aristotle's premise that we are all political animals, able to use language to pursue our own ends, the book uses the theoretical framework of linguistics to explore the ways in which we think and behave...
Oxford University Press, 1992. — 165 p.
Discourse analysis - the study of spoken and written language in its social and psychological context - can provide important insights for the language teacher. Discourse explains the relevant theory and applies it to classroom activities designed to improve students' discourse skills. The teacher is then shown how these activities may be...
Sage, 2001. — 200 p.
This book is designed as an introduction to Critical Discourse Analysis (CDA) and gives an overview of the various theories and methods associated with this sociolinguistic approach. It also introduces the reader to the leading figures in CDA and the methods to which they are most closely related. The text aims to provide a comprehensive description of the...
Oxford University Press Inc., 1999. — 295 p.
Examining the mental and social processes involved in communication through language, Understanding Pragmatics is a comprehensive introduction to the subject. This book provides an outline of the theoretical basis of pragmatics, examines its major theoretical perspectives and explores its methodological issues. Looking at pragmatics...