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Маркетинговые исследования

Packt Publishing, 2018. — 218 p. — ISBN 9781783001446. This book is all about getting to know your customers – what they want and need, what they like and don’t like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs,...
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