2nd edition. — Packt Publishing, 2021. — 637 p. — ISBN 978-1-80056-047-5. Code Files Only! Turbocharge your marketing plans by making the leap from simple descriptive statistics in Excel to sophisticated predictive analytics with the Python programming language Key Features Use data analytics and machine learning in a sales and marketing context Gain insights from data to make...
O’Reilly Media, Inc., 2021. — 632 p. — ISBN 9781492094340. !Code files only Data analytics may seem daunting, but if you're an experienced Excel user, you have a unique head start. With this hands-on guide, intermediate Excel users will gain a solid understanding of analytics and the data stack. By the time you complete this book, you'll be able to conduct exploratory data...
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