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Hill C.W.L. Essentials of Strategic Management

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Hill C.W.L. Essentials of Strategic Management
South-Western College Pub – 2008, 384 pages
ISBN: 0547194323, 9780547194325
Essentials of Strategic Management, 2e, is a brief version of the authors' market-leading text Strategic Management: An Integrated Approach, 8e, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies-both domestic and international-so that students gain practice putting chapter concepts into action.
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