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Williams K. DK Essential Managers: Strategic Management

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Williams K. DK Essential Managers: Strategic Management
DK ADULT, 2009. — 72 p. — ISBN: 0756648599, 9780756648596.
A practical, guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve your strategic management skills by learning to set boundaries and test and communicate your strategy. You’ll learn to analyze your position, understand your skills and define your strategy.Tips, dos and don’ts and ‘In focus’ features on what to do in a particular situation, plus real-life case studies demonstrate key skills such as how to plan for change, assess the risks and monitor performance. Read it cover to cover, or dip in and out of topics for quick reference.
Strategy is about creating and delivering the future. It is about leading your team or your organization to a future in which you are able to compete more effectively and to achieve prosperity and sustainability. The skills of strategic management are applicable to those leading a team or planning the direction of any size of organization in all sectors—private, public, and voluntary.
Strategic Management is for those taking, or wanting to take, their first steps to developing and implementing strategic changes. It gives you the tools you need to make effective strategic decisions, by helping you analyze your organization and the world it operates in, plan your strategic approach, and implement the changes. It provides insight into how to gain a competitive advantage, which is at the heart of good strategy.
The most important aim of this book, however, is to encourage you to think strategically and develop your powers of strategic thinking so that they become second nature. Strategic management is easier than many suggest, yet not all managers take the time to master it. If you do develop the ability to think strategically and learn the skills needed for strategic management, you will make yourself a valuable asset to your organization.
Contents
Introduction
Understanding strategy
Linking strategy to the market
Creating a good strategy
Implementing your strategy
Index
Acknoledgments
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