Butterworth-Heinemann Title – 2005, 396 pages ISBN: 0750662484, 9780750662482'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. Successful companies do not plan. They use a hybrid strategy making process including vision, incrementalism and planning. The ratio of these three things is critical and the right ratio is unique to every company. The author develops this argument and explains how companies can construct the right hybrid strategy making process for their situation. The book has been designed for those practising managers who need more than the planning text book. It will tell you: Why attempts at planning are foiled by the market, the company culture or both. How effective strategists don't plan, but use organizationally tailored strategy making processes How to design the right process for your company and your market How to know if the strategy you make is strong before you implement it.
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Prentice Hall – 2011, 560 pages
ISBN: 0273725599, 9780273725596
Strategic Management and Organisational Dynamics remains unique amongst strategic management textbooks by taking a refreshingly alternative look at the subject. Stacey challenges the conceptual orthodoxy of planned strategy, focusing instead on the influence of more complex and unstable forces in the development...