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Johnson G. Fundamentals of Strategy

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Johnson G. Fundamentals of Strategy
Financial Times Prentice Hall – 2008, 332 pages
ISBN: 0273713108, 9780273713104
The expert authors now transfer the same winning formula to this concise textbook, which is based on Exploring Corporate Strategy and is particularly aimed at those studying strategy on short courses.
The Fundamentals of Strategy
Delivers the essential concepts and techniques of strategy in 10 chapters.
Excites your interest with intriguing strategy stories of organisations such as eBay, Virgin and (PRODUCT) RED/Gap.
Includes key contemporary strategic issues such as internationalisation, corporate governance and social responsibility.
Reinforce key concepts using audio downloads, animated models and quick tests.
Track your progress with self-assessment questions and a personal gradebook.
Prepare for your exams with revision ‘flashcards’ and a multi-lingual mini-dictionary of strategy.
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