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Simerson Byron K. Strategic planning: a practical guide to strategy formulation and execution

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Simerson Byron K. Strategic planning: a practical guide to strategy formulation and execution
ABC-CLIO, 2011. — 282 p. — ISBN 978-0-313-38480-6 (hardcopy: alk. paper) — ISBN 978-0-313-38481-3 (ebook)
When it comes to strategic planning, B. Keith Simerson knows from experience what works and what doesn't. "Strategic Planning: A Practical Guide to Strategy Formulation and Execution" weaves that knowledge into a roadmap for anyone charged with creating a strategic plan, evaluating a strategic planning process, or executing resulting strategies in an effective and efficient way. Not a one-size-fits-all solution, the book offers a menu of information and options based on a broad view of strategic planning and offers correspondingly broad applicability.
The guide focuses on two major aspects of the planning process: the multitude of factors contributing to an effective strategic planning framework and the multitude of drivers and enablers of successful execution. Armed with concrete information, readers will learn to create and execute a business strategy, a personal strategic action plan, or strategies for any kind of for-profit or nonprofit organization. Specific methodologies, tools, and techniques will guide readers to successful strategy formation — and execution.
Contents:
Illustrations
Overview
Background
Planning to Plan
Preparing to Plan
Gathering and Analyzing Data and Information
Strategizing Your Organization ’ s Future
Setting Your Course of Action
Strategic Planning Knowledge, Skills, and Abilities
Ensuring Optimal Execution
Planning Methodologies, Tools, and Techniques
Ensuring Effective and Effi cient Execution
Appendix: Strategic Planning Resources
Notes
Bibliography
Index
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