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Griffioen Alfred. Strategy accelerator

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Griffioen Alfred. Strategy accelerator
Статья c сайта www.strategy-accelerator.com.
Новая классификация конкурентных стратегий фирмы.
There is only a limited number of models that give direction on how to make a profit, these models focus on differentiators or on portfolio management. However, the increasing availability of all kinds of knowledge through the internet and the globalisation of the financial markets are not taken into account in these models. This article investigates how a company can make a profit in the current market. It proposes a directive framework based on market relevancy and whether the company has a unique product. Based on these parameters, a company should either consolidate its osition, aim to excel more and more in its products, effectively combine products or ally with another company to differentiate or profile itself more.
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