Cheek Paul. Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business

John Wiley & Sons, Inc., 2024. — 288 p. — ISBN-13: 978-1394223367.A hands-on, practical roadmap to get from great idea to successful companyIn Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics―like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products―that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
Methods for equity distribution that minimize conflict and maximize investor returnAn invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.