Alexander R., Pember R, Press J., Sweatt K. A Design Driven Guide for Entrepreneurs: Strategies for Starting up in a Multiverse

Routledge, 2023. — 267 p. — ISBN 978-1-032-12994-5.Руководство для предпринимателей, основанное на дизайне: стратегии запуска в мультивселенной
A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader’s checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities.Entering the Entrepreneur’s Multiverse: An Introduction to This Guide
DIMENSION A
MIND - Design-Driven Change for Mindset Shift Why Design-driven, Here and Now?
1 Inspiration for the Next-Gen Entrepreneur:
2 Start with Your Mindset: Practicing Ingenuity, Awareness, and Learning
DIMENSION B
MISSION - Charting Purpose for Value Creation
3 Your Mission to Build a Better World: Moving from Self to Company
4 Develop Culture Through Mission: Creating Team Values to Grow Community
5 Success: An Ethos for Resilience: Shape a Connected Ecosystem
DIMENSION C
METHOD - Making, Breaking, and World-Building
6 Investigate to Map Context: Understanding Systems Design
7 Explore Problems to Gain Insight: Researching in the Field
8 Synthesize to Name Opportunity: Framing Our Future Outcome
9 Ideate to Converge: Generate Concepts to Prototype Solutions
10 Prototype to Test Value: Business Viability and Evaluation
11 Storytell and Launch: Solution Scenarios for a Strategic Future
DIMENSION D
MULTIPLICITY - Designing to Strengthen and Scale our Collective Futures
12 Charting a (Re)Generative Future: Maintaining Resiliency with Strategic Foresight
13 Design as Dark Energy: Leading by Learning Expands Your Impact
Conclusion: Begin Again, Cultivate a Culture of Renewal: Mobilizing a Movement, by Design