Kahan Steven Mark. High-Velocity Digital Marketing

BenBella Books, 2022. — 256 p. — ISBN 9781637742174.High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth. 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his 30+ year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can:
Set in motion a modern marketing strategy to dramatically increase revenue growth in record time
Create content that resonates with your ideal target customers
Drive more visitors to your website without paying for ads
Build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue
Improve your website to convert at least 5 percent of traffic to leads
Leverage public relations so it contributes to revenue growth
Synchronize your sales and marketing teams in order to close prospects faster and at a higher rate