Bullo Stella. Evaluation in Advertising Reception: A Socio-Cognitive and Linguistic Perspective

Palgrave Macmillan UK, 2014. — 215 p. — ISBN 978-1-349-46836-2, 978-1-137-35043-5.Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.Introduction: Researching Reception and Discourse
Reception, Language and Sense-Making
Investigating Evaluation in Advertising Reception
The Discourse of Advertising Reception
Implications for a Theory of Evaluation in Advertising Reception