Howkins John. The Creative Economy: How People Make Money from Ideas

Penguin, 2013 — 288 p. — ISBN 978-0141977034Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age.
His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.Introduction: The art of the patent
The first talent
The boom in intellectual property
The core creative industries
Managing creativity
The entertainment gene
Click-and-go
Capital of my mind
Acknowledgements
Notes
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