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QUE, 2011. - 634 pp.Everything you need to know about web, mobile, & social marketing! Your expert, up-to-the-minute, A-Z reference & how-to guide. Choose the right goals, media, & tools. Plan, execute, measure, & optimize. Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing.Contents: SEO, pay-per-click, mobile marketing, social media marketing, PR 2.0, analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions.get from the trenches insights that save you money.learn to drive more value faster.The only complete web marketing reference you need. Cutting-edge coverage of these topics and much more: - Creating effective web/online marketing plans and budgets. - Integrating online and traditional marketing. - Designing great sites-including ecommerce sites. - Getting actionable answers from web analytics. - Profiting from search engine marketing (SEM) and optimization (SEO). - Executing winning pay-per-click and display ad campaigns. - Developing effective email lists and campaigns. - Building two-way conversations with customers and prospects. - Marketing on Facebook, Twitter, and other social media. - Creating an online PR media room. - Marketing through YouTube and podcasts. - Selling through iPhone and Android apps. - Managing web/online marketing coherently and efficiently. - Tracking performance-and improving it!ISBN-10: 0789741008, ISBN-13: 978-0789741004
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Автор не указан, Ingate, 2012, 100 идей контента
Идеи контента для Twitter, Вконтакте, Facebook.
Советы: как получить максимум пользы от рекламной кампании в social media.
Создание контента как главное направление работы интернет-маркетолога
Идеи контента для ведения блога
Идеи контента для Twitter
Идеи контента для Facebook...
# Paperback: 272 pages.
# Publisher: McGraw-Hill; 1 edition (October 25, 2010).
# Language: English.
# ISBN-10: 0071743812.
# ISBN-13: 978-0071743815.
Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's...
John Wiley and Sons –2010, 322 pages ISBN: 0470504543, 9780470504543 How organizations can deliver significant performance gains through strategic investment in marketing. With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. In the new era of tight marketing budgets, no...
Financial Times Prentice Hall, 2012. - 272 pages
This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools...
Kogan Page, Ltd, 2011. — 224 p. — ISBN-13 9780749460624. Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they...
Kogan Page, 2011. - 512 c.
Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:
-social media and websites.