Friend G., Zehle S. Guide to Business Planning

Profile Books Ltd, 2004. — 288 p. — ISBN 1861974744, 9781861974747.To get any new business idea off the ground or develop and better manage an existing business, you must have a plan—and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:
tools for analysing the market, customers, competitors and the business environment
techniques for examining and choosing between different strategic options
how to use the business planning model that accompanies this book to prepare financial forecasts
how to analyse and mitigate risk
how to identify the business's financing needs and select the appropriate type of finance
how to use the book's business plan document template to write your own plan
In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, this revised and updated Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.The business plan.
The business planning process.
Strategic planning.
Analysing the environment.
Analysing the firm.
Industry and competitor analysis.
Product and portfolio analysis.
SWOT analysis.
Generating strategic options.
Market analysis and strategy.
Market forecasting.
The operational plan.
Modelling the business.
Accounting principles.
Completing the financial statements.
Reviewing the financial statements.
Evaluating strategic options.
Funding issues.
Risk analysis.
Presenting the business plan and obtaining approval.
Implementing the business plan.
Appendix.