Travis W., Snook C. Digital Sense: The common sense approach to effectively blending social business strategy, marketing technology, and customer experience

John Wiley & Sons, 2017. — 1198 p.Overview.
The Game at Speed.
Influencers, Zombies, and Everything Between.
Building a Customer-Centric Organization.
Introducing the Experience Marketing Framework.
The Insights Layer.
Mind over Organizational Matter.
The Vision Layer.
The Success Layer.
Social Business Strategies and Tactics.
Social Business Strategy for Marketing.
Social Business Strategy for Sales.
Social Business Strategy for Influences and Employee Advocates.
Social Business Strategy for HR.
Social Business Strategy for Customer Service.
Data and Automation.
Designing Your Ultimate Marketing Stack.
Future-Proofing.
Building a Personal Brand, BRO.
Avoiding Obsolescence and the Road Ahead.