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Fill C. Marketing Communications: Brands, Experiences & Participation

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Fill C. Marketing Communications: Brands, Experiences & Participation
Pearson Education, 2013. — 820 p. — ISBN 978-0273770541, 9780273770541.
Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. The text is structured in six parts: the first two sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.
Chris Fill BA, MSc. FCIM, is a Director of Fillassociates. He works with lecturers and students at business schools in the UK and in Europe, is an Advisory Professor at Poitiers Business School, works with the Institute of Practitioners in Advertising and is a Fellow and former Senior Examiner at the Chartered Institute of Marketing. He has authored over 30 textbooks, published papers in many leading academic journals, and is internationally recognised for his contribution to Marketing Communications. www.fillassociates.co.uk
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