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Davenport Thomas H., Bensoussan Babette E., Fleisher Craig S. The Complete Guide to Business Analytics

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Davenport Thomas H., Bensoussan Babette E., Fleisher Craig S. The Complete Guide to Business Analytics
FT Press, 2012. — 1495 p. — ISBN-10 0-13-309124-4; ISBN-13 978-0-13-309124-3.
A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price!
3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision!
Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions!
From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher
About the Author
Thomas H. Davenport directs the Andersen Consulting Institute for Strategic Change, is Professor in the Management Information Systems Department at the Boston University Graduate School of Management, and is Distinguished Scholar in Residence at Babson College. He is a widely published author and acclaimed speaker on information and knowledge management, re-engineering, enterprise systems, and the use of information technology in business. He holds a Ph.D. from Harvard University in organizational behavior and has taught at the Harvard Business School, University of Chicago, and UT Austin's Graduate School of Business. The International Institute for Analytics (IIA) is the only research firm dedicated exclusively to defining the path to analytics excellence. It provides critical resources and an inspired view into how enterprises are meeting the demand and opportunities for analytical intelligence in everyday decisions. Babette E. Bensoussan is Managing Director of The MindShifts Group Pty. Ltd., a Sydney, Australia-based consulting firm specializing in strategic planning, competitive intelligence, and strategic marketing projects in the Asia Pacific region. Over 15 years, she has carried out 300 intelligence and strategic projects in many industries and markets. She founded and served as VP for the Society of Competitive Intelligence Professionals in Australia (SCIPAust), and was awarded her field’s highest individual honor, SCIP’s Meritorious Award. Craig S. Fleisher is Windsor Research Leadership Chair and Professor of Management (Strategy and Entrepreneurship), Odette School of Business, University of Windsor, Ontario, Canada. He was President of the Board of Directors of the international Society of Competitive Intelligence Professionals (SCIP), inaugural Chairman of the Board of Trustees of the Competitive Intelligence Foundation (Washington, DC), and founding editor of the Journal of Competitive Intelligence and Management. He has authored eight books.
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