SAGE Publications, 2001. — 403 p. — ISBN: 0-8039-7367-5This volume is based upon a review of available literature and intervention experiences selected from modern and traditional societies. It is augmented by the lessons learned through the editors′ experience in teaching courses on health communication and foundation of health behavior in graduate public health programs at several leading universities in the United States and abroad over two decades. Examples and implications are also drawn from extensive involvement in diverse health and health communication projects, such as the on-going community-based public health project in South Central Los Angeles sponsored by UCLA and the Kellogg Foundation.This particular project is designed to develop health promotion communication interventions.Conceptual framework. Changing health needs: the imperative for a milticultural paradigm The emergence of the new public health paradigm in the United States The evolution of health communication in the United States A multicultural society: facing a new culture Communicating with multicultural populations: a theoretical framework. Health communication in high-risk multicultural populations. Childhood unintentional injury prevention: multicultural perspectives The usefulness of the Health Diary: findings from a case study of six Healthy Start sites Parent-child communication in drug abuse prevention among adolescents The effectiveness of peer education in STD/HIV prevention Health communication for HIV risk reduction among homeless youth The community as classroom: a health communication program among older Samoan and American Indian women Health communication campaign design: lessons from the California Wellness Guide Distribution Project. Evaluation of health communication in multicultural populations. Evaluation of multicultural health communication Lessons learned and implications.
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