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Sedkaoui Soraya. Data Analytics and Big Data

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Sedkaoui Soraya. Data Analytics and Big Data
Wiley, 2018. — 220 p. — ISBN 9781119528050.
This book treats the roots and the fruits of the movement that marks, affects and transforms any part of business and society. It is about the large amounts of data (the seeds of our time) that we are sowing and creating by simple contact with our connected objects or simple use of advanced IT tools and the value generation that we have to derive and reap, as Shakespeare suggests, through sophisticated methods and advanced tools.
At the time of reading this book, you have to know that more different types of data will be produced. It is no longer about the word “big”, but it is more about how to handle this “big” amount of structured and unstructured data, which cannot be managed with traditional tools, and deal with its diversity and velocity to generate value.
The main purpose of this book is to investigate, explore and describe approaches and methods to facilitate data understanding through analytics solutions based on its principles, concepts and applications. But analyzing data is also about involving the use of software. For this, and in order to cover some aspect of data analytics, this book uses software (Excel, SPSS, Python, etc) which can help readers to better understand the analytics process in simple terms and supporting useful methods in its application.
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