Keeler Len. Cyber Marketing

Amacom, 1995. — 332 p.Explains in plain language how to expand marketing and sales into cybermarketing. Three sections on tools and technologies advertising and customer support and integrating the new media into marketing plans, include case histories, vendor and organization lists, and phone numbers for useful organizations and resources. For entrepreneurial and corporate executives, managers, advertising directors, and product support managers. Includes a glossary.