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Küng L. Strategic Management in the Media: Theory to Practice

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Küng L. Strategic Management in the Media: Theory to Practice
2nd ed. — SAGE Publications Ltd., 2017. — 257 p. — ISBN 1473929504, 9781473929500.
With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations.
This new edition:
Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations.
This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.
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