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David F.R. Strategic Management: Concepts

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David F.R. Strategic Management: Concepts
Pearson, 2015. - 691p. - ISBN: 1292016809
15th. GE
By Fred R. David, Forest R. David
For undergraduate and graduate courses in strategy.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.
The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes updated and new end-of- chapter material—exercises and review questions.
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