WHO Regional Office Europe, 2001. — 533 p.This book is the result of the WHO European Working Group on Health Promotion Evaluation, which examined the current range of qualitative and quantitative evaluation methods to provide guidance to policy-makers and practitioners. It includes an extensive compilation and discussion of the theory, methodologies, and practice of evaluating health promotion initiatives in Europe and the Americas. The book shows how a health promotion approach offers a comprehensive framework for planning and implementing interventions that can effectively address today's major health-related problems. The authors describe how good evaluations assist initiatives in achieving their goals, provide a wealth of guidance on how to undertake them, and call for greater investment in the evaluation of health promotion.This book - with the 2 shorter companion documents aimed at practitioners and policy-makers - is a major link in a series of developments aimed at strengthening the capacity on national and local resources to broaden the health promoting impact of the programmes and policies. With the more powerful evaluation tools, used with greater specificity to pursue diverse objectives, health promotion efforts can be more equitable, more empowering, more participatory, more accountable and more sustainable.Introduction and framework Perspectives Settings Policies and systems Synthesis and conclusion
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