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Mooi E., Sarstedt M., Mooi-Reci I. Market Research: The Process, Data, and Methods Using Stata

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Mooi E., Sarstedt M., Mooi-Reci I. Market Research: The Process, Data, and Methods Using Stata
Springer Nature, Singapore, Pte Ltd., 2018. — 330 p. — (Springer Texts in Business and Economics) — ISBN 9811052174.
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.
The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Contents
Introduction to Market Research
The Market Research Process
Data
Getting Data
Descriptive Statistics
Hypothesis Testing & ANOVA
Regression Analysis
Principal Component and Factor Analysis
Cluster Analysis
Communicating the Results
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