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David Fred R., David Forest R. Strategic Management. A Competitive Advantage Approach, Concepts and Cases, Global Edition

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David Fred R., David Forest R. Strategic Management. A Competitive Advantage Approach, Concepts and Cases, Global Edition
16th ed. — Pearson, 2017. — 688 p. — ISBN 9781292148496.
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. StrategicManagementcaptures the complexity of the current business environment and delivers the latest skills andconcepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research andconcepts. This edition includes 30 new casesand end-of-chapter material, including added exercises and review questions.
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