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Ramos Andreas. The Big Book Of Content Marketing: Use Strategies and SEO Tactics to Build Return-Oriented KPIs for Your Brand's Content

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Ramos Andreas. The Big Book Of Content Marketing: Use Strategies and SEO Tactics to Build Return-Oriented KPIs for Your Brand's Content
Andreas.com, 2013. — 160 р. — ISBN 978-0989360005.
80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience?
There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use Content Marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers:
How Content Marketing fits into your marketing
How to build your Content Marketing strategy
Use Influencer Marketing to distribute your content
Use SEO and PPC with your Content Marketing
Metrics, tracking, and business goals for Content Marketing
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