Macy Beverly, Thompson Teri. The Power of Real-Time Social Media Marketing

McGraw-Hill, 2010. — 272 p. — ISBN: 0071752633.Today's Hottest Trends for On-the-Spot Marketing!
In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight–and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools–Facebook, Twitter, YouTube, and other sites–are free!Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organiz