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Johnson Gerry et al. Exploring Strategy. Text & Cases

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Johnson Gerry et al. Exploring Strategy. Text & Cases
Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér. — 10th Edition. — Pearson Education Limited: Edinburgh Gatel, 2014. — 816 р.
With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.
With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:
Understand clearly the key concepts and tools of strategic management
Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC
Introducing strategy
The Strategic Position
The environment
Strategic capabilities
Strategic purpose
Culture and strategy
Commentary on The Strategy Lenses and the Strategic Position
Strategic Choices
Business strategy
Corporate strategy and diversification
International strategy
Innovation and entrepreneurship
Mergers, acquisitions and alliances
Commentary on Strategic Choices
Strategy in Action
Evaluating strategies
Strategy development processes
Organising for success
Leading strategic change
The practice of strategy
Commentary on Strategy in Action
Case Studies
Index of names
General index
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