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Kotler P., Keller K.L. Marketing management (Global edition)

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Kotler P., Keller K.L. Marketing management (Global edition)
15th ed. — Harlow: Pearson Education Ltd., 2016. — 833 p. — ISBN 1292092629
The world of marketing is changing everyday and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth Edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Suitable for undergraduate and graduate courses in marketing management.
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