Hong Kong University Press, 2007. — 200 pages. — (Studying Multicultural Discourses). — ISBN: 978-962-209-811-4; ISBN: 978-962-209-812-1.
The volume argues, through theory and research in multicultural perspectives, that discourse/communication is a site of cultural contest, change and cooperation and sets out a practical research agenda for this new area.
Cultural Issues in Theory and MethodologyDiscourse Studies and Cultural Politics: An Introduction
Discourse and Cultural Transformation
Agendas for Multicultural Discourse Research
Cultural Struggles in DiscourseDiscursive Transition in Central and Eastern Europe
Cultural Value Change in Mainland China’s Commercial Discourse
A Chinese Christmas Story
Western Representations of the Other
Western Politeness Theory and non-Western Context
Discourse, Cultural Imperialism, Black Culture and Language Research in the United States
The Discourse of Chinese Medicine and Westernization
Intercultural Communication and Conflict Resolution: Towards an Iranian Approach
Teaching Intercultural Communication in a Chinese Perspective