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Farnham P.G. Economics for managers (Global edition)

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Farnham P.G. Economics for managers (Global edition)
3rd ed — Essex: Pearson Education, 2014. — 553 p. — ISBN: 9781292060095
Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.
To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
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