3rd ed — Essex: Pearson Education, 2014. — 553 p. — ISBN: 9781292060095Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
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12th Edition. — McGraw-Hill Education, 2016. — 738 p. — ISBN 978-0-07-802190-9.
Over the past 40 years, the growing influence of microeconomics and industrial organization economics in every field of business analysis has transformed the role of managerial economics in business school curricula. Economists have understood for some time that every modern course in business...