5th ed. — Harlow: Pearson Education, 2013. — 641 p. — ISBN 9780273773245.Marketing executives constantly face the challenge of integrating their promotional effort into strategic management and marketing plans. They must integrate the various instruments of the marketing communications mix, build successful brands, try to find out how marketing communications can be instrumental in achieving company objectives, and how they can be applied in specific marketing situations. Following the success of the first four editions, this fifth edition of Marketing Communications: A European Perspective continues to offer a comprehensive overview of the cornerstones, techniques and applications of marketing in a European context.
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15th Ed. — McGraw-Hill Education, 2013. — 722 p. — ISBN 978-1-259-54815-4.
Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of...
6th edition. — McGraw-Hill-Irwin, 2003. — 871 p. — ISBN-10: 0073404861, ISBN-13: 978-0073404868.
It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must...
5th Edition, Financial Times/ Prentice Hall, 2010. - 1000 pages.
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at...
Kogan Page, 2011. - 512 c.
Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:
-social media and websites.
Pearson Education, Inc., New Jersey, USA, 2012. — 622 pages. — 7th Edition
Real people, real choices–give students a real feel for marketing. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This...