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San Martin M. Field Guide: How to be a Fashion Designer

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San Martin M. Field Guide: How to be a Fashion Designer
Rockport Publishers, Beverly, MA, 2009. — 192 p. — ISBN 1592534910, 9781592534913.
This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today.
Preface.
The world of fashion
What is fashion?
Reasons and purposes of dress.
Origin and evolution of fashion.
Aristocratic fashion.
Centennial fashion.
Open fashion.
Organization of the current fashion system.
Haute couture.
What is haute couture?
Haute couture clients.
Fashion shows.
Pret-a-porter.
What is pret-a-porter?
Styles within pret-a-porter.
Sportswear.
History of sportswear.
Sportswear trilogy.
Large-scale distribution.
Gap.
Inditex.
H&M.
The world of luxury.
Evolution of luxury.
The luxury market.
Glossary.
Development process
References.
The sketchbook.
Silhouettes and lines.
Color.
Materials and fabrics.
Fibers.
Fabrics.
Accessories.
Concept book or thematic panel.
The fashion figure.
Proportions.
Poses.
Representation techniques.
Technical specification.
The pattern.
The moulage.
Th e test garment.
Th e prototype.
Glossary.
Production
Chains of production.
Purchase of raw materials.
Textile fairs.
Purchasing alternatives.
The suppliers.
Textile ennobling.
Dyeing.
Bleaching.
Prints.
Dressings.
Collection of samples.
Pattern grading.
Calculation of costs.
Production.
Warehouse.
Calendar.
Production management.
Glossary.
Sales and distribution
Sales process.
The agent or sales representative.
Presentation of the collection.
The showroom.
Fairs and shows.
Making the sale.
Prices.
The order.
Delivery dates.
Pre-collections.
Flash sales and updates.
Post-sales service and penalizations.
Distribution
The multi-brand store.
The single-brand store.
Large department stores.
Outlets.
Supermarkets and hypermarkets.
Catalog sales.
Street markets.
The website.
Glossary.
Communication.
Fashion and communication.
Processes and agents.
The press office.
Public relations.
The advertising agency.
Celebrities.
Product placement.
Instruments of communication.
Instruments of institutional communiction.
The brand.
Labels.
Point of sale.
Patronage and sponsorship.
Corporate magazines.
The website.
Seasonal instruments of communication
The lookbook.
The catalog.
The press dossier.
Fashion shows.
Fairs.
Media
The press.
The daily press.
The periodical press.
The specialty press.
Television and radio.
Exterior advertising.
Glossary.
Recommended reading.
Directory of fashion design schools.
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