Lawrence Erlbaum Associates, Inc., 2006The book covers all electronic media industries, including both the content providers and distribution systems. It is also the first book to provide overviews of strategic management, branding, and corporate diversification concepts and apply the rich business literature in these areas to media industries. Compared to the books that offer an overview of management functions such as financial, personnel, and programming management in media organizations, this book attempts to focus more on a subfield of management studies that tackles the subjects of strategic and brand management, with empirical data to illustrate how these concepts influence the decisions and behaviors of media firms. Compared to the books that address general industrial economic issues in media industries, this book is different in that it reviews more micro, firm-related subjects and how these strategic developments shape the media market.
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