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Barney J.B., Hesterly W.S. Strategic Management and Competitive Advantage: Concepts

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Barney J.B., Hesterly W.S. Strategic Management and Competitive Advantage: Concepts
Pearson Education Inc., 2012. — 375 p. — 4th ed. — ISBN: 8120346076, 9788120346079
The first thing you will notice as you look through this edition of our book is that it continues to be much shorter than most textbooks on strategic management. There is not the usual "later edition" increase in number of pages and bulk. We're strong proponents of the philosophy that, often, less is more. The general tendency is for textbooks to get longer and longer as authors make sure that their books leave out nothing that is in other books. We take a different approach. Our guiding principle in deciding what to include is: "Does thjs concept help students a nalyze cases and real business situations?" For many concepts we considered, the answer is no. But, where the answer is yes, the concept is in the book.
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