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Maisel L., Cokins G. Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance

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Maisel L., Cokins G. Predictive Business Analytics: Forward Looking Capabilities to Improve Business Performance
Wiley, 2014. — 273 p. — ISBN: 1118175565, 9781118175569
Discover the breakthrough tool your company can use to make winning decisions This forward–thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision–making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business′s skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward–looking insight and drive business decisions and actions.
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