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Chase Jr. C.W. Demand-Driven Forecasting: A Structured Approach to Forecasting

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Chase Jr. C.W. Demand-Driven Forecasting: A Structured Approach to Forecasting
Wiley, 2013. — 385 p. — 2nd ed. — ISBN: 1118669398, 9781118669396
An updated new edition of the comprehensive guide to better business forecasting. Many companies still look at quantitative forecasting methods with suspicion, but a new awareness is emerging across many industries as more businesses and professionals recognize the value of integrating demand data (point-of-sale and syndicated scanner data) into the forecasting process. Demand-Driven Forecasting equips you with solutions that can sense, shape, and predict future demand using highly sophisticated methods and tools.
Author Information
Charles W. Chase Jr. is the Chief Industry Consultant in SAS's Manufacturing & Supply Chain Global Practice, where he is the principal architect and strategist for delivering demand planning and forecasting solutions to improve SAS customers' supply chain efficiencies. He has more than twenty-six years of experience in the consumer packaged goods industry, and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.
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