Prentice Hall, 2012. — 600 p. in color — 4th ed. — ISBN: 0132664259, 9780132664257Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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Virtual University of Pakistan, 184 стр.
Сборник лекций по бренд-менеджменту на английском языке.
Understanding brands - introduction.
Strategic brand management.
Building brand vision.
Brand based customer model.
Prentice Hall – 2011, 798 pages, 4th edition
ISBN: 0273719602, 9780273719601
Written in an engaging and informative style, E-Business and E-Commerce Management explores these questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous technological development.
In this latest edition of his bestselling text, leading authority...
5th Edition, Financial Times/ Prentice Hall, 2010. - 1000 pages.
Marketing Communications, 5th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at...
6th ed. — Pearson, 2017. — 584 p. — ASIN B01N9VTE2Y. Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily...
4th edition. — London: Kogan page, 2008. — 577 p.
Integrating brand and business
This is a book on strategic brand management. It capitalises on the success of the former three editions. As far as we understand from our readers worldwide (marketers, advertisers, lawyers, MBA students and so on), this success was based on six attributes which we have of course maintained:...
2nd ed. — Wiley, 2010. — 707 p. — ISBN: 047052829X, 9780470528297.
The bestselling first edition of Project Management Best Practices: Achieving Global Excellence set the course for project managers navigating the increasingly challenging task of working within global corporations and with distant and diverse work teams. This new edition carries that tradition to the next step,...