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Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A. Marketing. Test Bank

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Lamb C., Jr., Hair J., Jr., McDaniel C., Faria A. Marketing. Test Bank
5th edition. — Nelson Education Limited, 2012. — 932 pages
Test bank includes multiple choice questions with answers.Test covers all 19 chapters from actual textbook.
Content
An Overview of Marketing
Strategic Planning for Competitive Advantage
Ethics and the Marketing Environment
Consumer Decision Making
Business Marketing
Segmenting and Targeting Markets
Decision Support Systems and Marketing Research
Product Concepts
Developing and Managing Products
Services and Nonprofit Organization Marketing
Marketing Channels and Supply Chain Management
Retailing
Integrated Marketing Communications
Advertising and Public Relations
Sales Promotion and Personal Selling
Pricing Concepts
Setting the Right Price
Customer Relationship Management
Marketing on the Web
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