Wiley, 2013. — 240 p. — ISBN: 9781118739570Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data.Contents Preface Introduction The Big Data Business Opportunity Big Data History Lesson Business Impact of Big Data Organizational Impact of Big Data Understanding Decision Theory Creating the Big Data Strategy Understanding Your Value Creation Process Big Data User Experience Ramifi cations Identifying Big Data Use Cases Solution Engineering Big Data Architectural Ramifi cations Launching Your Big Data Journey Call to Action Index
Чтобы скачать этот файл зарегистрируйтесь и/или войдите на сайт используя форму сверху.