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Schmarzo B. Big data: Understanding How Data Powers Big Business

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Schmarzo B. Big data: Understanding How Data Powers Big Business
Wiley, 2013. — 240 p. — ISBN: 9781118739570
Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value.
Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data.
Contents
Preface
Introduction
The Big Data Business Opportunity
Big Data History Lesson
Business Impact of Big Data
Organizational Impact of Big Data
Understanding Decision Theory
Creating the Big Data Strategy
Understanding Your Value Creation Process
Big Data User Experience Ramifi cations
Identifying Big Data Use Cases
Solution Engineering
Big Data Architectural Ramifi cations
Launching Your Big Data Journey
Call to Action
Index
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