Marunowski Kenneth R. The Еuro: a multimodal study in presence

Kent State University, 2008. — 191 р.Through the exemplary case study of the euro, this dissertation explores Perelman and Olbrechts-Tyteca’s (1969) rhetorical construct, presence as a multimodal phenomenon (pp. 115-120, 142-148). I examine presence as a multimodal phenomenon to extend current studies in presence that focus primarily on linguistic techniques for its enhancement or suppression. Moreover, through an examination of presence as a multimodal phenomenon, I hope to extend the investigations of multimodal discourse analysis to include how different modes of representation and communication not only mean but also persuade.