Howson P. Commercial Due Diligence. The Key to Understanding Value in an Acquisition

Aldershot: Gower Pub Co, 2006. - 397 p. - ISBN: 0-566-08651-4.
"Commercial Due Diligence" (Cdd) is about telling the difference between superior businesses and poor businesses, which is why this book is a mixture of business strategy, marketing analysis and market research. However Cdd is not about the bland application of analytical techniques, its about understanding how businesses and markets work, and what is really important for profits and growth. "Commercial Due Diligence" is written by someone with over twenty-five years experience of practical strategic analysis, who nonetheless has a strong academic grounding. For the first time here is a book that deals with the essentials of strategic analysis with the practitioners eye. If you are in the business of formulating company strategy and you want to see how to apply the theories, and understand in practical terms what works, when and what can go wrong, this is the book for you.Part i: the basics.
what’s It All About?
Getting Started.
Part ii: analytical techniques.
which Market is the Target In?
Industry Attractiveness.
Which Customers is the Target Serving?
Ability to Compete.
Competitor Analysis.
The New Reality.
Cdd in Special Situations.
Assessing Management.
Using the Output.
Part iii: collecting and presenting the data.
structuring and Planning.
Interviewing.
Writing the Report.
Appendix A checklists.
Appendix B report Writing.