USA: Pearson Education Inc, 2004. – 234 p. ISBN 0-13-009717-9Introduction Franchising as Entrepreneurship Franchising What It Means to Be Entrepreneurial Franchising: Small and Big Business Modeling Entrepreneurship Opportunity Recognition: Market Structure and Competition Opportunity Recognition: Market Size Opportunity Recognition: Margin Analysis Resource Marshaling: The Establishment of the Service Delivery System (SDS) The Entrepreneurial Team Conclusion Endnotes The Franchise Relationship Model The Customer: How Does Opportunity Recognition Work in Franchising? Establishing the Service Delivery System (SDS): How Does the FRM Provide a Framework for Marshaling Resources? Transaction Analysis: In the Franchise Relationship, How Are Responsibilities of the Franchisor and Franchisee Allocated? Financial Structure: What Is the Financial Model of the Franchise Concept? Agency Issues: How to Find the Right Franchise Partner Relational Dynamics: How Are Tasks Best Monitored? Information Systems The Dynamics of the Franchisee–Franchisor Relationship: How Does the Franchise Entrepreneurial Alliance Adjust for Changes in the Market? Conclusion Endnotes The Wealth-Creating Power of Franchising Understanding the Motivations of an Entrepreneur to Become a Franchisor Franchise Risk Profile Template: An Introduction Agency Problems and Administrative Efficiency Buy a franchise, or launch a standalone? How Do Franchisors Determine the Amount of Franchisee Fees and Royalties? Size and Risk Management Balancing Company and Franchised Outlets Resource Constraints Franchise Disclosure: An Insight into Individual Franchisor Health and Wealth License Agreement: How the Franchise Shares Responsibilities and Wealth Key Factors in the Franchise Relationship Public Capitalization: An Expanded View of the Franchise Company Conclusion Endnotes
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