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Martin G., Hetrick S. Corporate Reputations, Branding and People Management: A Strategic Approach to HR

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Martin G., Hetrick S. Corporate Reputations, Branding and People Management: A Strategic Approach to HR
First edition, Elsevier Ltd, 2006. – 384 p.
ISBN–13: 978-0-7506-6950-4
ISBN–10: 0-7506-6950-0
This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the
future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have.
Contents
Foreword
Preface
Acknowledgements
The importance of the corporate agenda and its links with human resource management
Managing corporate brands and reputations
Organizational identity,action and image:the linchpin
The quality of individual employment relationships and individual employee behaviour
Four lenses on HR strategy and the employment relationship
New developments in HR strategy and the employment relationship
Corporate reputation and branding in global companies:the challenges for people management and HR
Corporate communications and the employment relationship
Corporate strategy,corporate leadership, corporate identity and CSR
The corporate agenda and the HR function:creating a fit-for-purpose future
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