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Wootton S., Horne T. Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers

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Wootton S., Horne T. Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers
Kogan Page – 2010, 159 pages, 3rd edition
ISBN: 0749460776, 9780749460778
Now in its third edition, Strategic Thinking, takes you step by step through the questions to ask, in order to formulate strategies and write clear and concise strategic plans. Based on three core actions - creating knowledge, innovating ideas and implementing change - Strategic Thinking consists of hundreds of examples and advice on: how to gain a deeper understanding of your market; how to develop a strategic vision; how to think critically about proposals; how to survive and thrive in a recession; how to implement and manage strategic changes.
About the Author
Simon Wootton is a former consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service.
Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School.
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