Pearson Education, 2011. - 48 pages ISBN-13: 9780132693516 Series: FT Press Delivers Marketing ShortsThe condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the new Web. What does this mean for your organization?Fifteen years ago, we had to master email. Today, we must master Facebook to stay relevant with customers. Business leaders who cultivate fans on social media are reaping repeat sales, cross-sales, and referrals. Those who don’t are missing out on critical conversations and risking brand irrelevancy. 2010 was about social media strategy, vision, and learning. 2011 is all about execution.Clara Shih is author of the bestselling book The Facebook Era and founder/CEO of Hearsay Social, which provides Facebook, LinkedIn, and Twitter enterprise management technology for the Fortune 500. Named one of Fast Company’s Most Influential People in Technology, Ms. Shih is credited by Forrester Research and others as having launched the social business movement in 2007 when she developed the first business application on Facebook. As marketing and alliances executive at salesforce.com, she led the company’s social networking initiatives. She has also worked in corporate strategy and software development at Google and Microsoft. Her book, The Facebook Era, has been featured in The New York Times and is being used as a textbook at Harvard Business School.
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Автор не указан, Ingate, 2012, 100 идей контента
Идеи контента для Twitter, Вконтакте, Facebook.
Советы: как получить максимум пользы от рекламной кампании в social media.
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Wilеy, 2010. — 352 p. — ISBN 0470563419.
100 ways to tap into social media for a more profitable business In The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media...
Que Publishing – 2012, 272 pages
ISBN: 0789749688, 9780789749680
Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business...
McGraw-Hill, 2010. - 352 pages ISBN 10: 0071739041 Join the TubeMoguls, get Delicious, StumbleUpon customers-and 298 more great tips! The time to start social media marketing was yesterday. Don't worry, though-this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building...
Wiley, 2013. – 699 p. – 2nd ed. – ISBN: 1118466780, 9781118466780
Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook...
Financial Times Prentice Hall, 2012. - 272 pages
This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools...